LinkedIn! The Stable Business Partner You’ve Been Looking For
LinkedIn and business in the same sentence is an idea most can get around. It makes sense when you think about it; but can you make sense of it? Do you actually understand what a LinkedIn account can do for your business? Well, we do. Keep reading to find out how you can leverage the platform to achieve business success.
LinkedIn is the largest professional social media network in this age of social media dominance. With over 250 million users a month, LinkedIn provides an online platform where business owners, company executives, job seekers, and other professionals commune. This gives LinkedIn a unique edge as a social media marketing tool; that is quality over quantity. Allow us to elaborate.
It is All About the Network
As a business person, productivity and efficiency are important aspects of your operation. LinkedIn gives you exactly that, given that it is a platform specifically designed for professionals. With more than 610 million users, consisting of business organizations, firm executives, job seekers, sales personnel, suppliers, producers, and so on, LinkedIn provides a unique platform that connects different kinds of professionals with other professionals. We are talking about a network that extends to over 200 countries globally.
This network provides your business with a foundation of prospective clients, potential employees, suppliers, and like-minded businesses personnel within your industry. Because in business it is not only about who you know, but also who they know. Which means if they do not have what you are looking for, they can probably connect you to someone who does.
Promote Your Business and Nurture Strong Leads
Just like other social media sites, LinkedIn places your business within a community. A community of like-minded experts including; clients, employees, prospects, and partners. This enables your business to reach a group of professionals that share your interests. The platform gives you the perfect opportunity to promote your brand, learn from other professionals, improve your online visibility, and ultimately stimulate the growth of different facets of your enterprise.
One fundamental facet that a LinkedIn account helps you grow is lead generation. When a person clicks on your LinkedIn page, they know what they are looking for, making them a high probability lead. If you combine that potential with a business website or landing page with shareable content, you are guaranteed constant and quality traffic within your website which would translate to a strong lead foundation.
Give Your Business Credibility
The primary move of having a LinkedIn account sets you apart from your competition as an expert in your industry. You can accentuate this view with rich and relevant content adequately describing your brand, your values, and your vision for your business. Use your platform to educate your potential clients on different aspects of your industry and influence their perception of your business as a leader in your trade. With that perception, your prospects, partners, and even potential employees are inclined to trust you, and therefore drawn to your enterprise in their different capacities.
This is the power of incorporating LinkedIn as a social media marketing tool for your business. Open a LinkedIn account today, and take advantage of the platform.