The SEO Coach

Stop Writing Blog Posts That Don’t Convert.

Authority-First WordPress SEO Coaching That Gets Your Business Found on Google, ChatGPT & AI Search.

Schedule a Chat!

The SEO Coach Services

seo coaching

empowering small business success

Most SEO “experts” are stuck in 2019. They’ll tell you to write three blog posts a week, chase high-volume keywords that don’t convert, and wait 6-12 months for results.

Here’s what they won’t tell you: Google’s algorithm has fundamentally changed. It’s not about keywords anymore, it’s about E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). And your ideal customers aren’t just using Google. They’re asking ChatGPT, Claude, and Perplexity for recommendations. Your WordPress site probably isn’t showing up in either place.

I’m Michelle LaRose, and I work with Texas business owners, including Austin tech companies, Houston professional services, Dallas B2B firms, and Southeast Texas businesses, who need to establish real authority in their market, not just rank for random keywords.

Not sure what an SEO Coach is? Check out this about the proven ways an SEO coach can help your business.

Live Implementation: What We Build Together in Your Sessions

Authority-First Strategy & E-E-A-T

We’ll build your authority positioning together, implementing the E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness) that Google’s algorithm actually rewards. We’ll analyze your competitors to find gaps you can exploit, uncover what your customers really search for (not what keyword tools suggest), and establish you as the obvious expert. This includes optimizing about pages, adding credentials, implementing schema markup, and creating content that demonstrates genuine expertise. You’ll walk away with a strategic roadmap and changes already live on your site.

WordPress Technical Optimization

We’ll fix your WordPress site together during our sessions, tackling the technical issues actually holding you back. Plugin conflicts affecting SEO, theme speed problems, mobile responsiveness, proper indexing setup, and schema implementation. I’ll show you exactly which WordPress settings matter and which “best practices” you can ignore. Your site will be faster, cleaner, and properly configured for both Google and AI search by session end.

AI Search Optimization

Your customers are asking ChatGPT, Claude, and Perplexity for recommendations right now. We’ll make sure your WordPress site shows up. We’ll implement structured data, optimize content for AI crawlers, and ensure your business information is consistent across the directories that power AI responses. This isn’t future-proofing; this is capturing customers searching through AI tools today, not just Google. Most of your competitors aren’t doing this yet. That’s your advantage.

Money Page Optimization

We’ll identify and optimize the pages that actually convert visitors into customers. Together, we’ll find high-intent keywords your buyers use when they’re ready to purchase (not high-volume vanity terms), implement them strategically, and optimize for conversion. This is about revenue, not traffic. We’ll make your service pages, product pages, and landing pages work harder so you can stop the “Death by a Thousand Blog Posts” madness and focus on what makes you money.

Schedule a Discovery Call

the seo coach’s clients say…

      EXCELLENT  
   Based on 18 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   Office Imperium Exteriors 
 January 11, 2025.
 
 
 Trustindex verifies that the original source of the review is Google. I am an office manager for an exterior home company, and was looking for someone to teach me how to rebuild our company site. Prior to these sessions I had no experience in website design. Michelle was a blessing to work with and was able to guide me in building our website from scratch. She is patient, informative, and a master at guiding her clients through each process. Michelle not only taught me how to design a website, but through this experience I gained a new sense of confidence in my job and was able to enjoy the hard work! A 10/10 experience, thanks Michelle!
  
 
      Posted on Google  
   
   Kevin Bowen 
 August 3, 2024.
 
 
 Trustindex verifies that the original source of the review is Google. Michelle is a great recourse for your business SEO and website development needs.  I love her approach to the “coaching” industry, she does a great job teaching for the people that want to be able to handle some of this stuff on their own but don’t know how, and she is great at adapting to your needs!  Will definitely be using her again soon!
  
 
      Posted on Google  
   
   Talaya Frazier 
 March 20, 2024.
 
 
 Trustindex verifies that the original source of the review is Google. The absolute very best experience coming from a very non-techy client! I have been so impressed with the results that I have now booked 12 sessions with her. I plan to continue as I see phenomenal results in my online presence due to her services.  Can’t say enough positive feedback.  Worth every penny and then some!
  
 
      Posted on Google  
   
   Brooke Flores 
 March 11, 2024.
 
 
 Trustindex verifies that the original source of the review is Google. Michelle is an AMAZING teacher. During my time with her, our site visits and conversion have been able to skyrocket, attracting in outside cities and virtual clients to the business. Her SEO training and marketing tools have been a total game changer and I'll be able to use these basically in any capacity moving forward for other websites and brands I work with. Not on is Michelle a great instructor but she is incredibly kind and fun to learn from. I cannot recommend her enough!!!
  
 
      Posted on Google  
   
   Monina Mercado 
 March 11, 2024.
 
 
 Trustindex verifies that the original source of the review is Google. Overall, my hands-on learning experience with SEO coach, Michelle, has been extremely informative, and well explained.  For someone like me who is illiterate in things digital, Michelle shares information that is easy to understand and easy to apply.  I now have the tools to make improvements to my nonprofit's website with regularity, constantly improving its visibility.
  
 
      Posted on Google  
   
   Shelby Beier 
 January 24, 2024.
 
 
 Trustindex verifies that the original source of the review is Google. Michelle has been such a huge help with understanding SEO and how everything works on the back end of my website. I came in knowing very basic knowledge of SEO and have learned there is a lot more that actually goes into being found online. I would highly recommend any business owner and definitely website designers hire her for SEO coaching! You won't regret it.
  
 
      Posted on Google  
   
   Cassandra Dowman 
 January 12, 2023.
 
 
 Trustindex verifies that the original source of the review is Google. When we were looking for SEO help, Michelle was there to show us the ropes. Michelle helped us figure out what we should really be focusing on to improve our SEO and what practices were not worth our time. In just a few sessions we completed a site audit, identified our most important keywords, and implemented a clear plan for improving our SEO across the board. Best of all, we knew she had our back if we ever needed help or clarification. With her guidance we've watched our impressions grow by over 300% in just a couple of months. The SEO Coach gave us the tools we needed to bring our business to the people who really need our services!
  
 
      Posted on Google  
   
   Simon Briscoe 
 December 14, 2022.
 
 
 Trustindex verifies that the original source of the review is Google. As a small business owner who has been trying to optimize my website and SEO for 7 years it is, and has been, so helpful getting to work with Michelle as my SEO coach. First she explained the overall context of how SEO works and it finally made sense and tied together the random bits of info I’d heard over the years. Then she gave me actionable steps to complete before our next meeting like establishing keywords and optimizing my homepage. I love that she is teaching me how to fish instead of just giving me a fish. Highly recommend!
  
 
      Posted on Google  
   
   Doug Smith 
 September 13, 2022.
 
 
 Trustindex verifies that the original source of the review is Google. Michelle is amazing, she put me on the front page of all the areas I needed. Very easy to use her services
  
 
      Posted on Google  
   
   Blane McCurdy 
 September 7, 2022.
 
 
 Trustindex verifies that the original source of the review is Google. Michelle is wonderful! The best part is she teaches you how to do your own SEO verses having to pay a company to do it every month. She teaches you how to take control.

let’s get started ranking your website!

The SEO Coach has your lead generation covered with multiple packages to fit your needs. Want to learn how to do your own SEO? Let me coach you. Need a boost to get started? Let’s do a consultation. Want me to do it for you? We can do that too!

Any way you go, The SEO Coach will bring more qualified leads to your site!

SEO Consultation

A Deep Dive and Strategy Session

$297

+1:1 Zoom Session
+Completely Customized
+Rank Increasing Strategy
+Session Recorded

Let's Deep Dive Your Site!

SEO Coaching Packages

Starting at

$399

Hands On 1:1 Guided Sessions
Proven Rank Increasing Strategy
Learn How to Stop the Blog Writing Madness!
Find “Money Page” Keywords for Increased Conversion
Optimize Your Google Business Profile
Score Quality Backlinks
Analyze You and Your Competitors Sites
Detailed Checklist After Each Session
All Sessions Recorded and Summarized with AI

Become an SEO Expert!

DISCOVERY CALL

Not sure if our services are for you? No problem! Let’s do a 30 minute discovery call and find out if we are the right fit!

Schedule a Discovery Call

CUPPA CHAT

Did you meet The SEO Coach at a networking event or online, and want to schedule a cuppa chat? I would love to hear more about your business, and get to know you!

Schedule a Chat!

frequently asked questions

what is an seo coach?

An SEO Coach works with you on your SEO, instead of for you. I empower you by helping you to understand the what’s and why’s of search engine optimization.

will you do my seo for me?

Yes! The SEO Coach is also owner of dragonfly digital. We have a full time locally based staff to get your website ranked fast, so you can bring in qualified leads and start making money! Call 512-608-7780, or Schedule a Discovery Call today, and find out how we can best serve you.

what do you mean by customized?

Customized means multiple things for our sessions. I work on most CMS platforms, so if you have WordPress, Wix, Shopify, or SquareSpace, you’re covered! We also customize the components of your sessions, so if you are a complete newbie, we’ll spend some time making sure you understand exactly what SEO is. If you are fairly proficient at SEO, we go into more advanced topics such as schema markup.

what happens in a session?

All of our transactions are completely customized around your experience, business, and goals. We will discuss these in our initial consultation, and I’ll provide a clear roadmap to your SEO empowerment and success!

All sessions are conducted through Zoom and recorded with Fathom to provide you with the optimal learning experience where you do the work and The SEO Coach expertly guides you.

do you create websites?

Why yes, we do! We also redesign, tweak, and offer a plethora of other services through dragonflydigital.is.

What makes The SEO Coach different?

The SEO Coach is redefining SEO one client at a time. We have uncovered and squashed multiple myths that SEO agencies keep perpetuating, such as the big one, you must write many, many blog posts in order to rank your site. We like to call this tactic Death by a Thousand Blogs. Want to know more? Schedule a discovery call today.

SEO Resources i.e. The Blog

Best SEO Coaches in 2026

Best SEO Coaches in 2026

by The SEO Coach | Jan 14, 2026 | SEO Coaching, The SEO Coach

Hey there, digital explorers! Let’s get real about something. In today’s hyper-competitive online landscape, having the right SEO guidance isn’t just helpful. It’s absolutely essential. As we navigate through 2026, the SEO landscape continues to evolve at breakneck…

Death by a Thousand Blog Posts

Death by a Thousand Blog Posts

by The SEO Coach | Jan 20, 2025 | SEO Coaching, The SEO Coach

Are you exhausted from cranking out endless blog posts for your website? If you’re like most business owners I work with, you’ve been told that more content equals better SEO results. But here’s the truth: you’re exerting more effort than necessary. Let’s bust a major…

SEO Doesn’t Work – If You’re Using the Wrong Strategy

SEO Doesn’t Work – If You’re Using the Wrong Strategy

by The SEO Coach | Feb 21, 2024 | SEO Coaching, The SEO Coach

Hey there! Let’s chat about something super important if you’re trying to bring in qualified leads or make sales through your website. It all comes down to the strategy you use, and if you’re not using the right one, it’s a big ol fail for your SEO efforts. I see a…

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