The SEO Coach

1 to 1, Expert SEO Coaching Guaranteed to Bring More Qualified, Organic Leads across all of your digital platforms!

seo coaching

empowering small business success

By working together through 1:1, personalized and completely customized sessions, The SEO Coach will help you bring in more qualified leads, which means more business for you! The SEO Coach demystifies the seemingly confusing process SEO experts have couched their profession in. Clients will leave our SEO coaching sessions feeling relieved and satisfied at the ease of understanding how SEO and optimizing works. Confusion clears and a path forward emerges for you to implement a successful strategy to grow your website’s traffic which translates into more highly qualified leads for you. Not sure what an SEO Coach is? Check out this about the proven ways an SEO coach can help your business.

What you will learn during your SEO coaching sessions

seo strategy

In our SEO coaching sessions, we’ll focus on crafting a custom SEO strategy to boost your website’s traffic and conversions. We’ll tackle the essentials of keyword optimization, content alignment with user intent, and enhancing your site’s user experience to improve engagement. By the end of our sessions, you’ll have a clear, actionable plan designed to increase your website’s visibility and effectively convert visitors into customers.

link building

Discover the power of link building in our SEO coaching sessions. We’ll guide you through strategic methods to acquire high-quality backlinks, enhancing your website’s authority and search engine rankings. You’ll learn how to identify valuable link opportunities and create content that naturally attracts links. Our focus will be on ethical, sustainable practices that not only improve your site’s SEO but also its credibility and trustworthiness. Get ready to elevate your online presence through effective link building strategies.


In our coaching sessions on ranking, we’ll dive deep into the strategies and techniques essential for climbing the search engine results pages (SERPs). From understanding the latest algorithm updates to implementing on-page and technical SEO, we’ll equip you with the tools needed to improve your website’s ranking. We focus on both short-term wins and long-term growth, ensuring that your site not only reaches but maintains a top position in search results, driving more organic traffic and increasing visibility.

The SEO Coach helps you set up tracking tools.

traffic monitoring

Master the art of traffic monitoring in our SEO coaching sessions. We’ll cover the essentials of tracking and analyzing your website’s traffic using advanced tools and metrics. You’ll learn how to interpret data to understand visitor behavior, identify successful strategies, and pinpoint areas for improvement. Our goal is to empower you with the knowledge to make data-driven decisions, optimizing your website’s performance for continuous growth in visitor numbers and engagement.

Money Pages!

money pages

Learn the secrets of optimizing your money pages with targeted keywords in our coaching sessions. We’ll focus on identifying and implementing high-value keywords that drive sales and conversions. You’ll discover how to integrate these keywords naturally into your content, enhancing your pages’ relevance and search engine appeal without sacrificing user experience. This strategy is key to turning your prime pages into powerful assets that consistently generate revenue.

social media

Enhance your SEO strategy through effective social media utilization in our coaching sessions. We’ll explore how to leverage different social platforms to increase your website’s visibility, engage with your audience, and drive traffic. You’ll learn how to align your social media efforts with SEO goals, using targeted content and engagement techniques. Our aim is to integrate social media seamlessly into your overall digital marketing strategy, amplifying your online presence and reach.

keyword search

Dive into the world of keyword research in our SEO coaching sessions. You’ll learn how to identify and target keywords that are not only relevant to your audience but also offer the highest potential for traffic and conversion. We’ll cover techniques for uncovering hidden keyword opportunities and understanding search intent. This essential skill will enable you to create content that resonates with your audience and ranks well in search engine results, forming the foundation of a successful SEO strategy.

competitor analysis

In our coaching sessions, we’ll dive into competitor analysis, a critical aspect of SEO. You’ll learn how to analyze your competitors’ online strategies, understand their strengths and weaknesses, and identify opportunities for your website. We’ll cover methods to assess their keyword usage, backlink profiles, content strategies, and more. This insight will empower you to make informed decisions, helping you to not only compete effectively but also to identify unique opportunities to stand out in your market.

the seo coach’s clients say…

Based on 16 reviews
Talaya Frazier
Talaya Frazier
March 20, 2024.
The absolute very best experience coming from a very non-techy client! I have been so impressed with the results that I have now booked 12 sessions with her. I plan to continue as I see phenomenal results in my online presence due to her services. Can’t say enough positive feedback. Worth every penny and then some!
Brooke Flores
Brooke Flores
March 11, 2024.
Michelle is an AMAZING teacher. During my time with her, our site visits and conversion have been able to skyrocket, attracting in outside cities and virtual clients to the business. Her SEO training and marketing tools have been a total game changer and I'll be able to use these basically in any capacity moving forward for other websites and brands I work with. Not on is Michelle a great instructor but she is incredibly kind and fun to learn from. I cannot recommend her enough!!!
Monina Mercado
Monina Mercado
March 11, 2024.
Overall, my hands-on learning experience with SEO coach, Michelle, has been extremely informative, and well explained. For someone like me who is illiterate in things digital, Michelle shares information that is easy to understand and easy to apply. I now have the tools to make improvements to my nonprofit's website with regularity, constantly improving its visibility.
Shelby Beier
Shelby Beier
January 24, 2024.
Michelle has been such a huge help with understanding SEO and how everything works on the back end of my website. I came in knowing very basic knowledge of SEO and have learned there is a lot more that actually goes into being found online. I would highly recommend any business owner and definitely website designers hire her for SEO coaching! You won't regret it.
Cassandra Dowman
Cassandra Dowman
January 12, 2023.
When we were looking for SEO help, Michelle was there to show us the ropes. Michelle helped us figure out what we should really be focusing on to improve our SEO and what practices were not worth our time. In just a few sessions we completed a site audit, identified our most important keywords, and implemented a clear plan for improving our SEO across the board. Best of all, we knew she had our back if we ever needed help or clarification. With her guidance we've watched our impressions grow by over 300% in just a couple of months. The SEO Coach gave us the tools we needed to bring our business to the people who really need our services!
Simon Briscoe
Simon Briscoe
December 14, 2022.
As a small business owner who has been trying to optimize my website and SEO for 7 years it is, and has been, so helpful getting to work with Michelle as my SEO coach. First she explained the overall context of how SEO works and it finally made sense and tied together the random bits of info I’d heard over the years. Then she gave me actionable steps to complete before our next meeting like establishing keywords and optimizing my homepage. I love that she is teaching me how to fish instead of just giving me a fish. Highly recommend!
Doug Smith
Doug Smith
September 13, 2022.
Michelle is amazing, she put me on the front page of all the areas I needed. Very easy to use her services
Blane McCurdy
Blane McCurdy
September 7, 2022.
Michelle is wonderful! The best part is she teaches you how to do your own SEO verses having to pay a company to do it every month. She teaches you how to take control.
Wes Nes Key
Wes Nes Key
September 7, 2022.
Michelle is incredibly nice and knowledgeable about SEO and how to increase the traffic on your website! This has helped me improve my business in ways that exceeded my expectations!
Joanette Aird
Joanette Aird
September 1, 2022.
Michelle is very knowledgeable and great! She is helping me take my biz to the next level.

let’s get started ranking your website!

The SEO Coach has your lead generation covered with multiple packages to fit your needs. Want to learn how to do your own SEO? Let me coach you. Need a boost to get started? Let’s do a consultation. Want me to do it for you? We can do that too!

Any way you go, The SEO Coach will bring more qualified leads to your site!


Not sure if our services are for you? No problem! Let’s do a 30 minute discovery call and find out if we are the right fit!


Did you meet The SEO Coach at a networking event or online, and want to schedule a cuppa chat? I would love to hear more about your business, and get to know you!

frequently asked questions

what is an seo coach?

An SEO Coach works with you on your SEO, instead of for you. I empower you by helping you to understand the what’s and why’s of search engine optimization.

will you do my seo for me?

Yes! The SEO Coach is also co-owner of Austin Marketing Agency. We have a full time locally based staff to get your website ranked fast, so you can bring in qualified leads and start making money! Call 512-608-7780, or Schedule a Discovery Call today, and find out how we can best serve you. 

what do you mean by customized?

Customized means multiple things for our sessions. I work on most CMS platforms, so if you have WordPress, Wix, Shopify, or SquareSpace, you’re covered! We also customize the components of your sessions, so if you are a complete newbie, we’ll spend some time making sure you understand exactly what SEO is. If you are fairly proficient at SEO, we go into more advanced topics such as schema markup.

what happens in a session?

All of our transactions are completely customized around your experience, business, and goals. We will discuss these in our initial consultation, and I’ll provide a clear roadmap to your SEO empowerment and success!

All sessions are conducted through Zoom in screensharing mode for the optimal learning experience where you do the work and The SEO Coach expertly guides you.

do you create websites?

Why yes, we do! We also redesign, tweak, and offer a plethora of other services through

What makes The SEO Coach different?

The SEO Coach is redefining SEO one client at a time. We have uncovered and squashed multiple myths that SEO agencies keep perpetuating, such as the big one, you must write many, many blog posts in order to rank your site. We like to call this tactic Death by a Thousand Blogs. Want to know more? Schedule a discovery call today.

SEO Resources i.e. The Blog

Difference Between Internal and External Links

Difference Between Internal and External Links

Difference Between Internal and External Links Link building is currently a buzz word in the world of Search Engine Optimization (SEO). Search Engine Optimizers use the term ‘link building’ frequently. But what really is link building? What links are involved in link...