The SEO Coach
Stop Writing Blog Posts That Don’t Convert.
Authority-First WordPress SEO Coaching That Gets Your Business Found on Google, ChatGPT & AI Search.
seo coaching
empowering small business success
Most SEO “experts” are stuck in 2019. They’ll tell you to write three blog posts a week, chase high-volume keywords that don’t convert, and wait 6-12 months for results.
Here’s what they won’t tell you: Google’s algorithm has fundamentally changed. It’s not about keywords anymore, it’s about E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). And your ideal customers aren’t just using Google. They’re asking ChatGPT, Claude, and Perplexity for recommendations. Your WordPress site probably isn’t showing up in either place.
I’m Michelle LaRose, and I work with Texas business owners, including Austin tech companies, Houston professional services, Dallas B2B firms, and Southeast Texas businesses, who need to establish real authority in their market, not just rank for random keywords.
Not sure what an SEO Coach is? Check out this about the proven ways an SEO coach can help your business.
Live Implementation: What We Build Together in Your Sessions
Authority-First Strategy & E-E-A-T
We’ll build your authority positioning together, implementing the E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness) that Google’s algorithm actually rewards. We’ll analyze your competitors to find gaps you can exploit, uncover what your customers really search for (not what keyword tools suggest), and establish you as the obvious expert. This includes optimizing about pages, adding credentials, implementing schema markup, and creating content that demonstrates genuine expertise. You’ll walk away with a strategic roadmap and changes already live on your site.
WordPress Technical Optimization
We’ll fix your WordPress site together during our sessions, tackling the technical issues actually holding you back. Plugin conflicts affecting SEO, theme speed problems, mobile responsiveness, proper indexing setup, and schema implementation. I’ll show you exactly which WordPress settings matter and which “best practices” you can ignore. Your site will be faster, cleaner, and properly configured for both Google and AI search by session end.
AI Search Optimization
Your customers are asking ChatGPT, Claude, and Perplexity for recommendations right now. We’ll make sure your WordPress site shows up. We’ll implement structured data, optimize content for AI crawlers, and ensure your business information is consistent across the directories that power AI responses. This isn’t future-proofing; this is capturing customers searching through AI tools today, not just Google. Most of your competitors aren’t doing this yet. That’s your advantage.
Money Page Optimization
We’ll identify and optimize the pages that actually convert visitors into customers. Together, we’ll find high-intent keywords your buyers use when they’re ready to purchase (not high-volume vanity terms), implement them strategically, and optimize for conversion. This is about revenue, not traffic. We’ll make your service pages, product pages, and landing pages work harder so you can stop the “Death by a Thousand Blog Posts” madness and focus on what makes you money.
the seo coach’s clients say…
let’s get started ranking your website!
The SEO Coach has your lead generation covered with multiple packages to fit your needs. Want to learn how to do your own SEO? Let me coach you. Need a boost to get started? Let’s do a consultation. Want me to do it for you? We can do that too!
Any way you go, The SEO Coach will bring more qualified leads to your site!
SEO Consultation
A Deep Dive and Strategy Session- +1:1 Zoom Session
- +Completely Customized
- +Rank Increasing Strategy
- +Session Recorded
SEO Coaching Packages
Starting at- Hands On 1:1 Guided Sessions
- Proven Rank Increasing Strategy
- Learn How to Stop the Blog Writing Madness!
- Find “Money Page” Keywords for Increased Conversion
- Optimize Your Google Business Profile
- Score Quality Backlinks
- Analyze You and Your Competitors Sites
- Detailed Checklist After Each Session
- All Sessions Recorded and Summarized with AI
DISCOVERY CALL
Not sure if our services are for you? No problem! Let’s do a 30 minute discovery call and find out if we are the right fit!
CUPPA CHAT
Did you meet The SEO Coach at a networking event or online, and want to schedule a cuppa chat? I would love to hear more about your business, and get to know you!
frequently asked questions
what is an seo coach?
An SEO Coach works with you on your SEO, instead of for you. I empower you by helping you to understand the what’s and why’s of search engine optimization.
will you do my seo for me?
Yes! The SEO Coach is also owner of dragonfly digital. We have a full time locally based staff to get your website ranked fast, so you can bring in qualified leads and start making money! Call 512-608-7780, or Schedule a Discovery Call today, and find out how we can best serve you.
what do you mean by customized?
Customized means multiple things for our sessions. I work on most CMS platforms, so if you have WordPress, Wix, Shopify, or SquareSpace, you’re covered! We also customize the components of your sessions, so if you are a complete newbie, we’ll spend some time making sure you understand exactly what SEO is. If you are fairly proficient at SEO, we go into more advanced topics such as schema markup.
what happens in a session?
All of our transactions are completely customized around your experience, business, and goals. We will discuss these in our initial consultation, and I’ll provide a clear roadmap to your SEO empowerment and success!
All sessions are conducted through Zoom and recorded with Fathom to provide you with the optimal learning experience where you do the work and The SEO Coach expertly guides you.
do you create websites?
Why yes, we do! We also redesign, tweak, and offer a plethora of other services through dragonflydigital.is.
What makes The SEO Coach different?
The SEO Coach is redefining SEO one client at a time. We have uncovered and squashed multiple myths that SEO agencies keep perpetuating, such as the big one, you must write many, many blog posts in order to rank your site. We like to call this tactic Death by a Thousand Blogs. Want to know more? Schedule a discovery call today.
SEO Resources i.e. The Blog
Best SEO Coaches in 2025
Hey there, digital explorers! Let's get real about something. In today's hyper-competitive online landscape, having the right SEO guidance isn't just helpful – it's absolutely essential. As we navigate through 2025, the SEO landscape continues to evolve at breakneck...
Death by a Thousand Blog Posts
Are you exhausted from cranking out endless blog posts for your website? If you're like most business owners I work with, you've been told that more content equals better SEO results. But here's the truth: you're exerting more effort than necessary. Let's bust a major...
SEO Doesn’t Work – If You’re Using the Wrong Strategy
Hey there! Let's chat about something super important if you're trying to bring in qualified leads or make sales through your website. It all comes down to the strategy you use, and if you’re not using the right one, it’s a big ol fail for your SEO efforts. I see a...