Death by a Thousand Blog Posts

Are you exhausted from cranking out endless blog posts for your website? If you’re like most business owners I work with, you’ve been told that more content equals better SEO results. But here’s the truth: you’re exerting more effort than necessary.

Let’s bust a major SEO myth: the idea that you need to publish dozens of blog posts monthly to rank well. This outdated advice worked in 2010, but in the past few years, Google’s priorities have shifted. Today, Google rewards quality, relevance, and user value over quantity.

Here’s something most SEO “experts” won’t tell you: Google doesn’t index all those blog posts you’re working hard to create. Don’t believe me? Let me show you the data.

Reality Check #1: Open Google Search Console and go to the “Pages” section under “Index Coverage.” Check how many of your pages are indexed. Most business owners are shocked when they discover that only a fraction of their content is visible to Google. Not sure how to access your Google Search Console? Let’s have a quick call, and I’ll show you!

Reality Check #2: Let’s review your Google Analytics. The user behavior data tells a sobering story. Most visitors read that one blog post and leave the site. They rarely click around the site which leads to a conversion. Think about your browsing habits – when was the last time you read a plumbing company’s blog about fixing a leaky toilet and immediately booked their service?

Reality Check #3: The biggest myth is that writing DIY and how-to content proves your expertise and builds authority. But consider your target audience. Someone searching “how to unclog a drain” or “DIY pipe repair” has most likely decided not to hire a professional. You’re spending time and resources creating content for people who aren’t your customers.

The Solution: Understanding What Works

The key isn’t writing more posts. It’s writing the right ones that target the right keywords and demonstrate your expertise to potential customers. Let’s discuss the content that matters for your business.

Want to showcase your knowledge? Create content that helps people make informed hiring decisions. Continuing with our plumber theme, here are examples of posts that demonstrate expertise and attract potential customers:

 “How to evaluate a plumber’s experience”

 “Warning signs of an unqualified contractor”

 “What makes some plumbers more expensive?”

 “Questions homeowners ask before hiring a plumber”

 “How to know if you’re getting a fair plumbing quote”

These topics work because they target readers planning to hire a professional. They’re not looking for DIY solutions; they’re trying to make informed hiring decisions.

Consider the difference. When someone searches “how to fix a leaky faucet,” they’re trying to avoid hiring a plumber. But when they search “how to evaluate a plumber’s experience,” they’re planning to hire – they want to make the right choice.

Smart businesses are shifting their approach. Instead of endless posts about DIY fixes and basic maintenance, they’re creating focused content that helps people make informed hiring decisions. They’re addressing real concerns in the buying process, demonstrating expertise, and building trust with potential customers ready to buy.

Results: Higher conversion rates, better ROI on your content investment, and more qualified leads – all with fewer, strategic blog posts.

Ready to stop the content hamster wheel and see real SEO results? Let’s discuss transforming your content strategy to focus on what drives business growth. Whether you want hands-on SEO coaching to master these strategies or prefer my full-service agency to handle everything, I’ve got you covered. Schedule a free discovery call today to learn how we can help your business dominate your market – without writing another hundred blog posts.

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